FreeMind featured in ‘Nature’ – Funding: Word perfect
Nature 540, 471–473 doi:10.1038/nj7633-471a
Published online 14 December 2016
This article was originally published in the journal Nature
Nervous about your grant application’s chance of success? Get help to make every word count.
Jiri Lukas’ research centre was at a crossroads four years ago. Bankrolled by the Novo Nordisk Foundation, the organization was facing a mid-term evaluation, and its funding was at risk. Lukas, executive director of the Center for Protein Research at the University of Copenhagen, wanted to apply for a grant extension, but was worried that his efforts would be wasted. It was rare at the time for foundations that award grants for biomedical research to further their support beyond one-time, limited-term funding.
A colleague told Lukas that the science in his application was strong, but that the application itself didn’t make the best case for the societal impact and unique nature of the centre. The colleague advised Lukas to consult with scientific-communication specialists at Elevate Scientific in Malmö, Sweden. “The rest was kind of a fairy tale,” Lukas says. With help from Elevate, the centre won the extension.
When it comes to seeking either government or private funding, grant writers and editors are a useful resource for scientists in both academia and industry. Scientists call on them for a variety of reasons. Some simply don’t have time to do it themselves. Others know that they aren’t good writers, or lack a sufficient command of English. Some are struggling to get funding. Grant writers can help with finding the right organizations to fund a project, as well as with writing the application. They can hone and focus the message, ensure consistency between sections drafted by different authors and assure adherence to strict page limits. Grant writers and editors help with everything that isn’t the science, yet can still significantly affect a proposal’s chance of success.
Many researchers still go it alone in preparing grant applications, but the funding landscape has changed, and scientists are now less hesitant to ask for help, says Sheila Cherry, president of Fresh Eyes Editing in Dayton, Ohio. Many funders expect applicants to seek assistance. The written guidelines from the US National Institutes of Health (NIH), for example, make that clear: “If writing is not your forte, seek help!”
There should be no shame in asking for guidance, says Anders Tunlid, a microbial ecologist at Lund University in Sweden who has reviewed grants for the European Research Council. “We need to accept that this is the way we all do it,” he says. “I don’t think that everyone has written their proposals themselves.” Colleagues may be willing to review an application’s scientific content — but they are typically too busy to spare the hours needed for fine-tuning.
“Everyone needs a little bit of help, if only to find typos,” points out David O’Keefe, senior grant writer at the Salk Institute in La Jolla, California.
The Salk offers the service for free to its researchers, but external help comes at a price: basic editing services can run from US$500 to thousands of dollars, depending on the application. “It’s an investment, for sure,” says Stefano Goffredo, a marine ecologist at the University of Bologna in Italy. But after spending months on a proposal, he thinks it’s worth opening his wallet to get a professional polish.
Without that polish, it’s all too easy for reviewers to quickly discount an application, says Laura Hales, principal of the Isis Group, a scientific consulting and communications service in Cambridge, Massachusetts. She has served as a reviewer herself and can attest to the fact that first impressions count for everything. “You have,” she says, “one chance.”
Independent data are essentially non-existent on how professional grant-writing services affect success rates. Companies’ claims for success range from more than three times the average rate for NIH grants to six times the average rate for the European Union’s Horizon 2020 grants. But the companies themselves concede that they can offer no guarantees. “Just because I know the formula doesn’t mean I’m going to get every one,” says Hales.
Find your match
Institutions might pay for support for a junior scientist’s first few grants, says Susan Marriott, president of BioScience Writers in Houston, Texas, but the support can be useful for mid- to later-stage-career researchers, too. Working with Elevate Scientific was a “humbling” experience, says Lukas, even as a senior scientist. The editors identified unclear sections, improved graphics and strengthened the logic in the proposal to communicate the message more effectively.
Senior researchers in a collaboration may also use a grant editor as a project manager to ensure that all the pieces come together in a neat package by the submission deadline. It was just such a multi-investigator project that led Bruce Johnson to call in Fresh Eyes Editing. Every author tends to use their own formatting for elements such as headings and references, he notes, and editors can give the document a consistent style. “It makes it look so much more professional,” says Johnson, chief clinical research officer at the Dana Farber Cancer Institute in Boston, Massachusetts.
Editors also catch inconsistencies and redundancies in the content. For example, a large document on lung cancer does not need to repeat in every author’s section that it’s the leading cause of cancer deaths in the United States. And one scientist might cite a statistic that 15% of people with lung cancer have a certain mutation, whereas another might write 25%. That inconsistency could cause reviewers to think that the collaborators aren’t talking to one another, Johnson says, which would not inspire a sense of confidence that the team could carry out the project together.
Grant helpers vary in the assistance they provide, and at different stages of the proposal process. Some get involved at the very start, strategizing about where to apply for funding. “It’s not only about how you write an application,” says Ram May-Ron, managing partner with the FreeMind Group in Boston. “The search starts with identifying which funding opportunity is the best one for a particular part of a research project.”
Scientists may have heard of big funding initiatives, such as Horizon 2020, but there might be other opportunities they should consider, says Eran Har-Paz, vice-president for sales at Sunrise Projects in Rosh Ha’Ayin, Israel. “We try to build a strategy, a few alternatives to submit to,” he says. “Don’t put all your eggs in one basket.”
At this level, grant helpers may reach out to programme officers, says May-Ron. For example, they might ask whether an agency has funded similar research recently, and whether they’re at all interested in doing so again. “If you go to the right place, you’re already in a better position,” he points out.
This full-scale service comes at a price, of course. Har-Paz estimates that the simplest proposal might cost a few thousand euros, with the cost escalating to 20,000 (US$21,414) or more for elaborate applications. That includes not only the strategizing, but also writing the majority of the application.
Some scientists already hand off much of the writing to others. Cath Ennis, a project manager and grant writer in Vancouver, Canada, might contribute an abstract, literature review, impact statement or budget, depending on the scientists’ needs — but never the research plan itself. “Our role is to take all the jobs that we can from the principal investigator, so they can focus more on the research,” she says.
Other grant professionals stick to editing — but that’s more than just dotting i’s and crossing t’s. Grant editors consider content, clarity, logic and flow.
Grant professionals can be found in a variety of places: some work for a company and others as freelancers whereas some institutions have in-house specialists (see ‘How to become a grant writer’). “Start talking early,” advises Marriott, who is also a virologist at Baylor College of Medicine in Houston. “Even if you don’t have a grant ready yet, even if you don’t know what you’re going to write.” It’s beneficial to get on an editor’s calendar as early as possible, because by the time the deadline rolls around, they could have many scientists clamouring for their attention. Later on, editors may be still able to help, but in a more limited fashion, she says.
Scientists tend to look for someone with a PhD and the right technical expertise. But the match doesn’t have to be exact. “I’ve edited grants about nuclear physics,” says Ennis, whose background is in cancer biology. “I can still catch a typo when someone’s put ‘proton’ instead of ‘photon’.”
Equally important, Ennis says, is to look for editors who specialize in the kind of grant one’s after — say, NIH, Horizon 2020 or foundation grants. Every programme has its own requirements, and the professional should know those inside out.
With candidates in mind, the next step is to get to know them. Ask a potential editor or writer about their process, and the services they do and don’t provide, advises Cherry. “It’s a lot more than just, ‘What’s your fee and how soon can you get this done?’” she says.
Timing and costs are, nonetheless, key questions. It’s best to get an estimate in advance to avoid a surprise charge later. One should also ask for a confidentiality clause in the contract.
Then, be prepared for plenty of back-and-forth. “Remember that it’s a collaborative process,” says Cherry. “Don’t be afraid to bring up concerns and make sure you’re really collaborating.”
